Offerings without differentiation as standard product

Principle 5: Offerings without differentiation as standard product

Offerings without quality differentiation should be the standard in ISPs’ portfolios. Products with quality differentiation should be offered as additional options only.

Offering products with quality differentiation only in addition to existing products ensures that customers have complete freedom of choice and inquire about such products only if they (at least individually) will be better off as a result of using them. Along with Principle 4, it also ensures that end users not in need of quality differentiation can continue to purchase existing products without facing quality restrictions or higher prices.